Who it may suit
- People moving into a marketing or communications role
- Small-business owners who need a more structured digital plan
- Learners who want campaign work they can explain in a portfolio
Available by enquiry
Commercial short course
Digital Marketing
Plan and measure digital marketing across content, search, social media, email and analytics, with work for your portfolio.
Course overview
Know what the learning is intended to cover before you enquire.
Live, tutor-led learning with campaign examples, planning exercises and feedback. Online or in person is confirmed after enquiry.
What you should be able to practice
- Define an audience and measurable campaign objective
- Choose channels that fit the objective and available resources
- Plan useful content and a simple campaign journey
- Review performance and explain what should change next
Prerequisites
No formal marketing qualification is required for a foundation plan. Access to a real or realistic product, service or campaign idea is helpful.
Practical work
A campaign brief, content plan and measurement approach for an agreed product, service or portfolio scenario.
Learning areas
Exercises and examples are connected to workplace tasks.
The final emphasis reflects the agreed level and learning plan. Course content is confirmed before any paid training begins.
01Content and channels
02SEO and paid media
03Email and CRM
04Analytics and campaigns
How learning is arranged
Live, tutor-led learning with campaign examples, planning exercises and feedback. Online or in person is confirmed after enquiry.
Session plan
The final session plan depends on the channels, campaign scope and participant experience discussed during enquiry.
Assessment approach
Formative feedback on the campaign plan and supporting work. This is not an NZQA assessment or platform certification.
Confirmed before enrolment
There are no fixed public intake dates. We confirm timing, scope, delivery and the proposed fee after discussing your requirements.
This is a course run by Kiwi Fern Education facilitated by trainers from the industry. The outcome is not an NZQA qualification or vendor certification. We prepare for vendor certifications if required. The course with or without vendor certification, may help you strengthen relevant skills and practical capability, but we do not guarantee employment.
Speak with our team
Ask whether this course is suitable.
Describe your current experience and what you need to learn. We’ll confirm suitability, tutor availability and the proposed fee.